Wondering what that Call To Action button is at the top of your Facebook page?
It’s on the left-hand side of the ‘Like’ button, and there’s a good chance that you may not have a clue how to use it:
I’m going to talk you through it in this short tutorial, but first, to the science!
A Call To Action is also referred to as a CTA.
In simple terms, it tells visitors to your Facebook page (or web site, or leaflet, or calling card, or banner ad) what you want them to do next.
That’s critical, because if you don’t ‘herd’ your audience, they’re likely to go somewhere that’s less relevant to your business.
Don’t leave your prospects in any doubt about what you want them to do.
Give them clear and consistent instructions and send them to the most important place in your business.
Examples of CTAs are:
Buy Now – Click Here – Register Today – Download Here – Book Now – Shop Here
[Note: There is a step-by-step ‘how-to’ video at the bottom of the page showing this entire process]
Why Use A CTA On Facebook?
Facebook has taken a lot of great things away from marketers over the years, but with CTA buttons, they finally gave us something great 🙂
My preferred way to use the CTA is to build your email subscriber list, that way you create a pool of prospects who you can market to at any time.
Every business can benefit from building an email list of customers and prospects (see my book ‘Email Marketing For Business’ at http://getbook.at/em001)
They may just visit your Facebook page once, but if you get their name and email address, you get to contact them time and time again.
However, it’s also fine to send your page visitors to a sales video or page, a bookings form, a ‘download our brochure’ page or anything that helps you to convert prospects into customers.
How To Set Up Your CTA On Facebook
Facebook has made this easy, just follow the steps shown in the image below.
Step 1: Choose your button message – make sure it’s appropriate for whatever link you’re going to send your prospects to.
Step 2: Cut-and-paste your destination URL into the website area.
Remember you can link to things like YouTube videos too.
I send my prospects to this link: http://paulteague.com/register-for-updates-here/
Step 3: Ignore the ‘Set up a link to an App?’ option – this is more advanced if you have an app based version of your site, or indeed, a standalone app.
Step 4: Check the preview
Step 5: Click on the ‘Create’ button … and you’re done.
Your CTA button will now look something like this:
You can try out my CTA at https://www.facebook.com/ClixeoUK
How To Change Your Facebook CTA
As the administrator of your Facebook page, it’s important to remember that what you see is slightly different to what your page visitors see.
When they click your CTA button, they’ll be taken directly to whatever URL you decided to use.
However, when you click that CTA button, it opens up an admin menu:
Go to Link: Allows you to test that your URL is correct
Promote: A paid advertising option
View Insights: Find out how many clicks that your CTA is getting.
If it’s performing poorly, try something different!
Edit call to action: It’s easy to make any changes using this option
Delete call to action: Please don’t do this!
A CTA is a great feature, if you’re going to market effectively on Facebook, it’s important to use it.
Watch The Step-By-Step Video
Want To learn More About Facebook?
If you’d like to learn more about effective Facebook marketing, please check out my book ‘Using Facebook For Business.’
It’s available as a paperback or in e-book format.
Alternatively, it’s available in Kindle format at http://getbook.at/fb001
If you use a different e-reader, perhaps a Nook, Kobo or Apple reader, you can order the book via this page: https://www.draft2digital.com/book/98766
The e-reader versions of the book come with a special link to the PDF version at the end.
This allows you to download the file to your PC or laptop so that you can easily follow the step-by-step training 🙂