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Whatever you do, don’t open a shop!

Why is it that Internet Marketers are so unwilling to invest in themselves?

I’m exactly the same, I once expected to be able to make millions of dollars yet I wasn’t willing to spend any money doing it!

I have a friend who’s opening a small shop next week.

It’s going to cost him $3000 for stock, $4600 for 6 months rent, $1500 in service charges and $10.5k in wages.

For 6 months!

He needs to take $3000 per week over the next 6 months to make it work.

Now compare that to starting a business on the web.

Many people I talk to are relectant to pay for the most basic of tools, an auto responder.

That would cost you $120 for 6 months.

And with that $120, you could start to make money straight away.

You’d need to make $5 per week to cover your costs, not $3000!

So why are so many internet marketers reluctant to spend even a small amount of money on themselves and their business?

Compare what we do with what people do in more ‘conventional’ businesses.

We take nothing near the risk, we carry no stock, we have no wage bills … and if it all goes wrong, we just close down our websites and go back to what we were doing beforehand.

I’m not suggesting for one minute that you go out and spend a crazy amount of money just for the sake of it.

But I am suggesting that you start to treat your business seriously … by making sure that you have the tools that you need.

My friend is going to venture thousands of dollars in his ‘bricks and mortar’ business over the next 6 months.

I haven’t spent that amount of money in 6 years on the internet, even with the more expensive coaching programs that I’ve signed up to more recently.

So view your Internet marketing as a business, not a hobby, and where you need to invest in equipment or training, do what you would do in any other business.

Take advice, assess the value and don’t be afraid to spend money – so long as you have it of course – if it will move you and your business  forwards.

If ever you’re reluctant to invest in your own future, compare the risk that you’re taking with my friend and his small, 6 month venture with a small town shop.

He has a fast food outlet in the same town and he told me that he’s ventured 15-20 times that much money for that business.

We venture much less on the internet than other business owners, and yet the rewards can be so much greater.

There’s nothing quite like it as a business opportunity.


  • Love Lyrics

    Reply Reply April 22, 2010

    Thanks for sharing, I found this article, while surfing for some free downloads and ran across this site, thoughtful comments and good points made.


  • Colm Wynne

    Reply Reply May 3, 2010

    Hi Paul,

    I love that post, great way of summing things up, its such a shame to see newbies so afraid to invest such tiny amounts of money in their future, yet perfectly willing to invest in the next shiny object.

    Wondering is there any way to get through to them? 🙂

    Kind Regards,



  • Becky Jenkjins

    Reply Reply May 16, 2010

    Thanks for this tip Paul, I was just wondering how to do this myself. Very useful.


  • Becky Jenkins

    Reply Reply May 17, 2010

    with photo now I know how to do it!


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